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Sunday, September 12, 2010

Shop of the Week - jusshar

plus size crocheted cardigan turquoise 54 inches
The Etsy Twitter Team shop of the week is jusshar, featuring the sewn, knit, and crocheted accessories created by Beth Newbern-Hallam. Beth just doesn't run down to the store to buy material for every project. She loves to recyle yarns and fabrics. As she puts it, "I'm really dedicated to using what I have, and repurposing materials into something new." She does buy new materials for use in custom projects, unless the customer is like-minded and requests the repurposed materials!

As for ideas, Beth doesn't just get inspired; she is driven! "I just have an internal need to create. I knit and/or crochet every single day. I can't imagine NOT creating." Another thing Beth loves about her work is its mobility. She'll take it along on trips, car rides...even to her kids' school events! And if she's not getting the result she wants? "I can just unravel it and start over."

On the business front, Beth is planning to revamp her blog and website. She also plans to change the direction of her work from trying to hit trends to creating the items that come from her own imagination. This will be a challenge as she is a full time student in graphics and web design and planning a move to North Carolina where she plans to continue her college education. She wont' be alone though, as her youngest son will be attending the same college!

As for Twitter, Beth does tweet, but considers herself a "dabbler". As a business tool, she approaches social media carefully as she is concerned about being spammy. "That's such a turn off for me personally." Bringing business to her shop has been a struggle, although she has concluded that her sales are cyclical, with increased activity over the holidays. With her busy college schedule and planned relocation, Beth is planning to put her Etsy shop on an indefinate break on November 30th. "I'd like to sell out my Etsy shop(s) by then."

granny stitch beanie and fingerless mitts
This week, jusshar is offering
25% off to anyone who adds
"SOTW" in the message to the seller!
Other links to jusshar:
Etsy Shop:

Written by Judy of Wellspring Creations

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