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Showing posts with label how to. Show all posts
Showing posts with label how to. Show all posts

Sunday, March 20, 2011

SOTW - AbbyChaseDesigns

eBook Pattern...Seat Belt Covers for your Car
The Etsy Twitter Team introduces Mandy Graham of AbbyChaseDesigns. Mandy has created her products to fill a niche that large corporations or manufactures ignore. Mandy recognizes that it's the "little things in life that make being a mother and child a little bit easier. Most of my creations come from a need in my own life". Some of her useful creations include:

* An "incognito" wallets to discreetly carry that item of personal hygiene we don't care for others to see--a very pretty way to stash that tampon in our purse!
* She has tackled another irritation--the seatbelt that rubs against your neck! Her seatbelt covers snap over the seatbelt to prevent irritating chafing--and they come in both adult and children's sizes!
* Are you a seamstress? Mandy has e-books available, too! The list includes a camera/diaper bag, a children's game, and more!

Mandy says the most influential person in her craft is her husband, "...who is also an artist, [he] has been very influential to me because he has a very matter of fact way of looking at things and when I would get frustrated, he would help me see the big picture. He also has helped me work through some designing challenges and technical issues of designing patterns and working online."

Mandy tweets, but cautions shop owners: "Twitter is a great tool for promoting products, but it can easily be abused. My advice to a new user, would be to create relationships with their followers and engage in conversation, rather than only promoting. If meaningful conversation is engaged in, then the promotions are likely to be more effective."

Mandy doesn't just apply her personal experience to her shop, but would share it if she could. She says, "If I had a million dollars to give away, the first place I would start would be work at home moms and dads. I am a work at home parent and my family has made sacrifices to allow for me to stay home with the kids and I know that there are many parents out there who are making large sacrifices to stay home with the kids. So helping those parents create a second income by helping them start a business and get the training or the startup that is neccessary would be a great accomplishment. I would also start a foundation that helps ordinary people through the patent process. I know there are billion dollar ideas born every day, but often times they are short-lived because the patent process can be expensive and daunting. So I would like to help people overcome the challenges of the patent process so they can make their dreams a reality and nurture their great ideas." Maybe Mandy will consider writing a "How to" e-book on that! I'm sure many of us on Etsy would be interested!

She'd have to do it in her "spare time". Mandy has five kids and, yet, she still finds time to run a business. When people express surprise, she answers, "Running a creative business is my outlet and it's what keeps me sane with five kids :)"

While her home environment encourages her to be inventive in her life and product line, Mandy is also affected by living in rural Idaho: "[it] forces me to be creative and organized, but it also allows for the quiet time that I need to create. As long as I organize my shopping and shipping outings, things work out perfectly."

However, she admits that if she could live anywhere, she would head for a beach in Costa Rica: "...it is warm (there is no snow!) and it is beautiful. The people are happy and I feel that it would give me a wonderful environmnet to create in."

And, should her dream come true, we're in luck. Mandy ships internationally!

Incognito Wallet...the discrete personal hygiene wallet
Just for this week,
AbbyChaseDesigns is offering
20% off
Use code SOTW20
~~~~~~~~~
For more about Mandy and AbbyChaseDesigns:
Etsy: http://www.etsy.com/shop/AbbyChaseDesigns
Facebook: http://www.facebook.com/AbbyChaseDesigns
Twitter: http://twitter.com/abbychase
Blog: http://abbychasedesigns.blogspot.com


Written by Judy of WellspringCreations

Wednesday, July 14, 2010

How To Make An Etsy Mini For ANY Shop

By Vickie Porter from In My Head Studios


Etsy: Your place to buy & sell all things handmade
inmyheadstudios.etsy.com

An Etsy Mini is a way to have items from your Etsy shop show up on any page you can put the HTML code for it. It's a very useful tool for blogging and promoting.

When you want an Etsy Mini for someone the usual way to go about it is to have to ask the shop keeper for their code. But if you know how to read, it is possible to create an Etsy Mini for any shop. All you need is your Etsy Mini code, the shop name and the shop ID number – which is found in the right sidebar of the shop’s profile page.

Ready to get your hands dirty with a little HTML? Below I show you how to change your Etsy Mini - the Flash version of the HTML code – to another shop’s Etsy Mini.

1. First thing to do is go to “Your Etsy” then click “Etsy Mini”.
2. Make selections for the options based on how you want the finished Etsy Mini for the other shop to show up. Choose "Items from my shop".
3. Copy the Flash version of the HTML by highlighting all of it and doing a regular copy of the text.
4. Paste this code into a document that you can edit: Word or Text Editor, for example.
5. Go to the shop you want the Etsy Mini code for and copy their shop ID number from their profile page.
6. Paste this at the end of your document so we can come back to it.
7. Highlight and copy the shop name – inmyheadstudios for example.
8. Paste that to the bottom of your document as well.
9. Now it’s time to switch the code up. All you have to do is replace the shop ID number and shop name (user name) in your Etsy Mini code.

Here is my Etsy Mini code:
<table style="text-align: center;"><tr><td><object type="application/x-shockwave-flash" data="http://www.etsy.com/flash/spots/etsy_mini.swf?user_id=5354473&user_name=inmyheadstudios&item_source=shop&item_size=gallery&rows=2&columns=2" width="354" height="362"><param name="movie" value="http://www.etsy.com/flash/spots/etsy_mini.swf?user_id=5354473&user_name=inmyheadstudios&item_source=shop&item_size=gallery&rows=2&columns=2" /></object></td></tr><tr><td><a style="color:#D35701; font-size: 14px; text-decoration: none; font-family:Arial, Helvetica, sans-serif; font-weight:bold" href="http://www.etsy.com">Etsy: Your place to buy &amp; sell all things handmade</a><br/><a style="font-family:Arial, Helvetica, sans-serif; font-size:12px; color:#0192B5; text-decoration: none;" href="http://inmyheadstudios.etsy.com">inmyheadstudios.etsy.com</a></td></tr></table>
Wait! Don't run off yet because the code above looks like gobbledeegook to you!! Stay with me! This is EASY!

In this example I’m going to change the code to make a Mini for my good friend Jenco13.

My user ID number (5354473) shows up twice in the HTML code as shown below:
<table style="text-align: center;"><tr><td><object type="application/x-shockwave-flash" data="http://www.etsy.com/flash/spots/etsy_mini.swf?user_id=5354473&user_name=inmyheadstudios&item_source=shop&item_size=gallery&rows=2&columns=2" width="354" height="362"><param name="movie" value="http://www.etsy.com/flash/spots/etsy_mini.swf?user_id=5354473&user_name=inmyheadstudios&item_source=shop&item_size=gallery&rows=2&columns=2" /></object></td></tr><tr><td><a style="color:#D35701; font-size: 14px; text-decoration: none; font-family:Arial, Helvetica, sans-serif; font-weight:bold" href="http://www.etsy.com">Etsy: Your place to buy &amp; sell all things handmade</a><br/><a style="font-family:Arial, Helvetica, sans-serif; font-size:12px; color:#0192B5; text-decoration: none;" href="http://inmyheadstudios.etsy.com">inmyheadstudios.etsy.com</a></td></tr></table>
All you have to do is switch out the user ID number for the other shop. Simple copy and paste action. As you can see from Jen's profile page her shop ID number is 5555413.

10. The “user name” shows up in the HTML code in four places as shown below:

<table style="text-align: center;"><tr><td><object type="application/x-shockwave-flash" data="http://www.etsy.com/flash/spots/etsy_mini.swf?user_id=5354473&user_name=inmyheadstudios&item_source=shop&item_size=gallery&rows=2&columns=2" width="354" height="362"><param name="movie" value="http://www.etsy.com/flash/spots/etsy_mini.swf?user_id=5354473&user_name=inmyheadstudios&item_source=shop&item_size=gallery&rows=2&columns=2" /></object></td></tr><tr><td><a style="color:#D35701; font-size: 14px; text-decoration: none; font-family:Arial, Helvetica, sans-serif; font-weight:bold" href="http://www.etsy.com">Etsy: Your place to buy &amp; sell all things handmade</a><br/><a style="font-family:Arial, Helvetica, sans-serif; font-size:12px; color:#0192B5; text-decoration: none;" href="http://inmyheadstudios.etsy.com">inmyheadstudios.etsy.com</a></td></tr></table>
Again all you have to do is switch out the shop user name for the other shop. Simple copy and paste action.

I switched out the information from Jenco13’s shop and now I have the code for her Etsy Mini:

<table style="text-align: center;"><tr><td><object type="application/x-shockwave-flash" data="http://www.etsy.com/flash/spots/etsy_mini.swf?user_id=5555413&user_name= Jenco13 &item_source=shop&item_size=gallery&rows=2&columns=2" width="354" height="362"><param name="movie" value="http://www.etsy.com/flash/spots/etsy_mini.swf?user_id=5555413&user_name= Jenco13 &item_source=shop&item_size=gallery&rows=2&columns=2" /></object></td></tr><tr><td><a style="color:#D35701; font-size: 14px; text-decoration: none; font-family:Arial, Helvetica, sans-serif; font-weight:bold" href="http://www.etsy.com">Etsy: Your place to buy &amp; sell all things handmade</a><br/><a style="font-family:Arial, Helvetica, sans-serif; font-size:12px; color:#0192B5; text-decoration: none;" href="http:// Jenco13.etsy.com"> Jenco13.etsy.com</a></td></tr></table>
This is what Jenco13's Etsy Mini now looks like:


Etsy: Your place to buy & sell all things handmade
Jenco13.etsy.com


See? That wasn't all that hard! Knowing a bit about HTML can be a big help!

To see more simple HTML you can use go to this Google support article about HTML. This article adds more to what the last one showed.

Hope this helps you out when you need an Etsy Mini for another shop!

Thursday, April 16, 2009

Shop Talk Friday: Ready, Set, Market!



A recent Shop Talk Friday reviewed Project Wonderful, but there are other ways to promote your shop and work to the public online.

Online Advertising Options

Google’s AdWords is an advertising program where you create ads that appear when people search Google, and you can set spending limits, such as a daily budget of five dollars and a maximum cost of ten cents for each click on your ad. Google provides keyword traffic/cost estimates, keyword guidelines for choosing effective keywords, and you only pay per click, and not per display.

The companion to this program, Google AdSense, is for websites which would like to display advertisements, and it can also be a good option for entrepreneurs who would like to also generate revenue.

Yahoo Search Marketing is a program that is very similar to Google’s, allowing you to set your limits, pay per click only, etc. To give you an idea, 2.3 BILLION searches occur on Yahoo every month. Yahoo also provides support, ad testing, keyword guidelines, and more.

Magpie - Here you pay per view, but this is also set up on a similar keyword model. You can target fairly specifically here, and click-through rates tend to be much higher than with traditional banner ads.

Non-Traditional Sources for Promotion

Flickr - Don’t sell off of this photo site, use it to show. Show off new work, work-in-progress, or sold items to give people a feel for your product line. This is a great, easy way to build a network of interested people. Tweet about your postings.

My Etsy Book – This is super easy and can be shared via Facebook, Twitter, and other sites. Like a virtual portfolio or mini, only far more detailed, this is a great widget and you can customize it. You don’t have to use their templates, and can upload pictures, or use plain background colors, as well as move and remove elements.

Forums - Most forums have a promotional thread where you can promote your work, website, shop, or latest coupon or sale. A good one to try is the Crafting and Business Help Community, which is a new forum, but already full of great information and resources. ETT has our own private board there as well.

Handmade Pledge - This is one way to access a huge number of handmade and Etsy lovers, many of whom have provided a link/URL or email address. Use this list for networking and for connecting with others who love what you love.

RSS Feeds - This is a GREAT way to provide customers who are interested with your new products/blog posts/website and shop updates, and more. First, find your feed - usually you will find a small button at the top of your webpage on your tool bar that looks like a small, square orange box. If you click on that, it will take you to a link that looks like this one from my shop:

http://www.etsy.com/rss_shop.php?user_id=6174558


Copy the link, then go to www.widgetbox.com (use the basic, free package) and create a widget that will allow people to sign up to receive your RSS feeds when you update your shop. It’s easy, you don’t have to worry about being labeled as spam, and people can choose to be updated.

Additional Stores - places like Artfire, 1000 Markets, Ebay, and personal websites all provide additional promotional opportunities to promote yourself and your work, for a minimal cost.

The one important thing to remember when using any of these opportunities, or any that you find through your own research is to have specific goals in mind that are achievable and targeted to what you want to accomplish. Sometimes that will be generating traffic for a sale or special promotion, sometimes it will be increasing awareness of your shop, and other times it will be to introduce a new product.

Resources:

Handmade Marketing is an excellent and extensive source of great, usable resources, ideas, and links.

Programmable Web is an excellent resource for widgets, etc, with links and details.

Homework for this week: Spend some time on handmademarketing.org investigating opportunities, or if you don’t think you are ready for that, sit down with paper and a pen and come up with three objectives (goals) for your shop. Make sure they are SMART (Specific, Measurable, Achievable, Relevant, and have a Timeframe) so that you can determine when and how to meet them, and then begin looking into ways to make those happen.

Next Week’s Shop Talk Friday will be covering wholesaling, so stay tuned!

~ Kristen

Tuesday, March 3, 2009

Handy Tool: Google Alerts

Did you already know about this handy Google tool? I’ve been using Google Alerts for some time to stay on top of a few important search terms. My up-to-the-minute results show up in my email inbox!

Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.

Some handy uses of Google Alerts include:

- monitoring a developing news story
- keeping current on a competitor or industry
- getting the latest on a celebrity or event
- keeping tabs on your favorite sports teams”

I use a Google Alert to receive notifications any time someone posts something about my shop, In My Head Studios. My search terms are “In My Head Studios” (and the quotes are included in the search term so that all the words return results) and “inmyheadstudios”. If someone blogs about me or features my products, I get an email from Google. I would not have known about some articles about me any other way. So this is a super handy tool to use.

Each week I also set up an alert for the Shop of the Week. This week I have an alert for “Angel Kisses Jewelry”. I know about the blog posts the team is doing and can go comment on them and thank them for blogging the Shop of the Week. This is especially useful if you are Shop of the Week so you know about who is blogging and sometimes tweeting about your shop.

You can choose how often you would like to receive updates: daily, weekly, or as-it-happens. You can also choose the types of results it returns as well, like News, Blogs, Video, or a Comprehensive search. I leave mine set at Comprehensive so I don’t miss anything.

Let Google Alerts do all the work for you! It’s like having a personal shopper finding goodies on the web just for you!

Wednesday, February 25, 2009

Great Resource: "10 Twitter Tips for Artists"

I found this article through a Twitter link and thought I would share it with you. It’s a fantastic resource for artists and crafters using Twitter to promote their work.

The author: “Natasha Wescoat is a licensed artist and social media creative at NatashasArtCandy.com utilizing the web to promote her art and connect with her audience. You can follow her on Twitter.”

The article is titled “Tweetable Art: 10 Twitter Tips for Artists” and all of it applies to anyone who makes art and promotes it on the web and on Twitter.

I especially like her suggestion that you share your work in progress. This allows your audience to get to know you better and creates that all-important relationship with your readers. They get let in on the “secret” of what you do and how you do it. Who doesn’t like to be let in on a secret?! Post pictures of your work in progress on Flickr and tweet a link to it!

This article is jam packed with 10 awesome ideas, not fluff. Go now and read it! Why are you still reading this? :)

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