Copy Right: All pictures and designs are the rights of individual shops. ETT has received permission to use their photos and information for our blogs. Permission must be obtained from the individual shops in order to use their items. Written portion of the blog must be received by the writer of ETT blog.
Showing posts with label tricks. Show all posts
Showing posts with label tricks. Show all posts

Friday, July 24, 2009

"Go Green" Tweets & Tips

As we are the Etsy TWITTER Team, I thought it would be fun to ask our team for tweets about how they Go Green in their lives and businesses. They sent me some really great tweets!! Enjoy! I hope you learn something new today from our wonderful artists!

Don't know what a "tweet" is? A "tweet" is what you post to Twitter. It can only be 140 characters or less. It's like a mini-blog.



Note to self: Kitchen looks like transfer station. Take bottles, cans, jars and papers down to recycling station.
__________

On Twitter @JusShar

Reuse coffee cans & glass jars w/lids for storing sewing notions.

Upcycle outgrown unwanted clothes into new clothing or accessories. Refashioning.

Reuse plastic containers for food leftover storage instead of buying new storage containers.
_________

On Twitter @herbanlifestyle

I've reduced my household garbage to 1 small kitchen bag per week by composting & recycling everything that I can and avoiding overpackaging

I use only organic and natural ingredients in my bath & body products - never petrochemicals, artificial fragrances, chemical preservatives

I never throw away clothing that I don't want anymore - I give it away to Goodwill or to friends & family, or use it for some other purpose
__________

Re-purpose items, don't toss them. I cut and sew together cereal boxes to use as mailing envelopes.

Buy locally grown, organic food. It's better for you, your community, and the environment.

Bring your own bags when you shop for anything, not only food.
__________


I don’t run the water when I’m brushing my teeth.

I turn off my computer completely @ night.

Wash laundry in cold water.
___________

On Twitter @mymothersgarden

I compost all of my veggie, fruit discards and garden cuttings.This makes the BEST fertilizing compost for my flower and veggie garden.

I use recycled shipping supplies for all of my Etsy orders.Contact local stores to see if they'd like to start a recycling exchange w you
___________


I reuse bubble wrap, envelopes and other packaging I receive from my online shopping.

I recycle newspapers, cans, bottles, milk gallons and have begun using milk bottle rings in my jewelry.

I give my newspaper sleeves to a friend who makes crocheted bags out of recycled plastic bags.
__________


GoGreen Tip: I turn AOL CDs, Aluminum Cans, junkmail, & found objects into upcycled art objects and home decor

Replace all home light fixtures with Compact Fluorescent or LED bulbs; carry GREEN shopping bag everywhere-even to Subway at lunchtime

GoGreen Tip: Please sign this petition to ban plastic bags http://tinyurl.com/pxcj6e to reduce oil dependency AND buy #handmade
__________


I compost my kitchen scraps and use the compost for my veggie garden :]

I walk to the grocery store and use public transit as much as possible.

I buy 100% recycled paper toilet paper and paper towels.
__________

On Twitter @amandapreske

To have a smaller footprint when shipping, I like to reuse mailers and bubble wrap, and use recycled kraft paper to package kits.

When I make my circuit board jewelry, I always use old circuit boards and e-cycle the left over bits.

All paper used in processing orders is made from recycled materials and all paper scraps are reused.
__________


Don't forget we're having a huge sale and scavenger hunt for Go Green with the Etsy Twitter Team until July 27th!! There's a scavenger hunt going on, too, with fabulous "green" prizes for 5 lucky folks!

Wednesday, July 22, 2009

Everyday Green- Tips and Ideas For Living and Creating Green


The truth is that most of us would love to be “greener” on a daily basis if we knew exactly how to do it. The old “paper or plastic” question we used to get at the grocery store has become far more complicated and it can be difficult to know what choices are truly better for our planet. A good example of this is the actual answer to paper vs. plastic, which is NEITHER as both cost the planet in terms of resources, landfills, and energy use. A better choice is to buy or make reusable grocery or market totes, like these here.

But reusable market totes aren’t the only answer to a greener life. Below are some tips and suggestions that anyone can do on a daily basis that contribute to the well-being of our planet as well as ourselves. The best part about living greener is that one small step combines with the small steps of others to make a huge impact for the better.

USE IT UP, WEAR IT OUT, DO WITHOUT

This 1930s and 1940s saying was the equivalent of “Reduce, Reuse, Recycle” and it was a wise mantra to live by. The more we consume (buy) the more of our natural resources are turned toward providing us with the things which we consume. Yet many of us find ourselves without the time or ability to stop buying the things we need on a daily basis. Fortunately, just changing what you buy, where you buy it, how often you buy it, or how often you use it can make a difference!

1. Buy REUSABLE - when you buy things like pens, paper, or other items that we think of as disposable, choose to buy those that can be refilled, are made of recycled materials, or can be used multiple times. Better yet, replace items like disposable napkins with fabric napkins you can make or buy yourself. They wash with the family laundry and can be made economically from salvaged fabric or remnants easily and quickly. If sewing is not your gift, you can find adorable ones here.

And while you are at it, ditch all the bottled water and buy a reusable water bottle (and a filter for your faucet like Brita or Pur if you’re worried about water quality). Single use bottled water bottles land in the trash heap at the rate of 845 a second!*

2. Think LOCAL – When buying food, changing the location of where you buy, and the type of item, can have a big impact. Look for locally grown vegetables and fruits at farmers’ markets in your area. These are generally smaller farms, grown without many of the pesticides and chemicals of food we buy in grocery stores, and have a much smaller ecological impact because we don’t have to use so much energy transporting, storing, and preserving the produce. It is also good for your community because it supports your local economy.

Etsy makes it easy to buy locally made handmade items through their Shop Local feature. Just type in your location and you can find local artists in your area.

3. Make a change in your HOME – The items in our homes such as cleaning supplies, laundry detergents, even light bulbs are a great place to begin changing your habits to create a greener life. There are many more choices on the market now for consumers looking for greener products. A good laundry detergent to try is Seventh Generation Laundry Detergents (I buy mine at Target) which are vegetable based, nontoxic, biodegradable, and work fantastically well.

There are also tried and true simple cleaning formulas you can make yourself from everyday items like vinegar and water, baking soda, lemons, even Hydrogen Peroxide, which works like bleach without the danger and also deodorizes.

Using cold water to wash your clothes saves 85% of the money and energy used to wash a load of clothes*. Use the sensor option on the dryer so it shuts itself off when the clothes are dry, or skip the dryer and hang clothes to dry on a rack or a line.

Change just the THREE most-often used light bulbs in your house to energy-saving compact fluorescent bulbs saves 300 pounds of carbon dioxide a year*. These bulbs also last much longer, saving you money.

Since 1/6th of all the energy produced in the US is used for air conditioning, just turning your thermostat up two degrees can make a difference! Using fans, opening windows for ventilation, as well as keeping ducts clean and filters replaced all help lessen the stress on the environment, as well as reducing costs. The same is true in winter, when lowering your thermostat just two degrees has a similar impact. If you made the adjustments both winter and summer, you would save 2000 pounds of carbon dioxide a year*.

4. Think about PERSONAL CARE – This is an area that has true potential for a horror movie. One in every 100 personal care items on the market contains known or probable carcinogens. The industrial chemicals that are part of the basic ingredients include pesticides, reproductive toxins, surfactants, degreasers, and endocrine disruptors. What’s more, with the exception of color additives, the FDA does not review or regulate personal care items, even for children, before they go to market. The importance of this piece of information becomes obvious as soon as you start counting up the number of products you use every morning while getting ready for work or your day.

To begin changing, CUT BACK on the products you use or how often you use them. As you USE UP products, switch to an organic or all natural soap, cleanser, shampoo, or toothpaste. Organic mineral makeup, which doesn’t have talcs and chemicals, is an awesome way to help your skin, your budget (mineral products last much longer and require you to use less) and the environment. Etsy is an amazing resource for finding all natural soaps, cleansers, shampoo, toothpaste, and make up.

5. COMMIT your closet to buying less and reusing more- shopping thrifts, vintage, swapping clothes that don’t fit with a friend, or simply having less clothes to begin with are also important ways to help the environment. When you do buy, avoiding trendy, one-season only clothes is a good idea, especially if you invest instead in quality clothes that will last. Look for organic cottons, wool, and sustainable fibers like hemp and bamboo, as well as recycled fibers that use less energy than creating virgin fibers. One of the best ideas? Repairing and taking care of the clothes you do have. Just doing that alone cuts down on landfill volume!

You can find some great deals on clothing on Etsy. You can buy new handmade or vintage clothing of all kinds!

These are just some of the tons of ideas out there for those looking to go green! Three very good books, which served as the sources for the facts included in this article are:

*Ready, Set, Green - Eight Weeks to Modern Eco-Living From the Experts at treehugger.com, by Graham Hill and Meaghan O’Neill.

Going Green, A Wise Consumer’s Guide to a Shrinking Planet by Sally Kneidel, PH.d and Sadie Kneidel

The Salvage Studio by Amy Duncan, Beth Evans-Ramos, and Lisa Hilderbrand

Online resources and jumping off spots for more information include www.treehugger.com and www.webecoist.com, both of which are jammed full of ideas for greener living!

Information is only useful if we use it, so here’s the challenge for all of us -

What one thing will we change today to help ourselves and our planet?

- Kristen of FirebirdHouse.etsy.com



Don't forget we're having a huge sale for Go Green with the Etsy Twitter Team until July 27th!! There's a scavenger hunt going on, too, with fabulous "green" prizes for 5 lucky folks!

Friday, May 22, 2009

Shop Talk Friday: Breaking the Wallflower Mold

What to Do When Nothing Works


So you’ve done it all. All the “must do” things that are recommended for developing a booming Etsy (or online) store. Twitter account. Facebook page. Project Wonderful ads. Your photos shine, your descriptions are really fabulous, and your customer service would make President Obama feel right at home.

But… you still have no sales.

If you feel like the girl who went all out for the prom, only to have her date come down with the flu, you aren’t alone. In a recession, there are often more wallflowers than dancers at the retail ball. The good news is that there are some things you can do to set yourself apart and attract good customers.
  1. Aim for the Limelight: Offer a discount to your first customer. Or a free gift. Retail stores do this when they open new stores because they know that people can be leery of shopping in a brand new store, and they want the store opening to be a big splash. You can join forces with another new store or one that hasn’t had any sales, and throw a “WallFlowers” party, offering giveaways, discounts, or anything else you think would be a creative draw to customers- the sky is the limit.

  2. Go Offline as well as Online: Sometimes the greatest defense is an offense. Make contacts with consignment stores, flea markets, art fairs, etc to show your work offline as well. Some types of work do best when they can be seen/felt/tried on by the customer, at least at first. So don’t be afraid to make your online presence only one part of your overall business plan. There is a jewelry designer I know who got her start marketing her work in office complexes at lunchtime. Don’t be afraid to look outside the box.

  3. Take a Long Hard Look at the Seasonality of Your Work: Some types of handmade items tend to be seasonal by their very nature, such as Christmas ornaments. Others may be seasonal more by customer association, such as knitted shawls or scarves. It isn’t that they can’t buy now for later use, it is more that they don’t. There is more than one way to tackle this concern. One way is to create products that are more likely to sell right now, such as knitted cozies, tote bags, lacy summer-weight shawls or all-natural face scrubbies. Another way is to expand your product line to include items which correspond with your main work, but are more likely to be bought at any time of year. A basic example of this is pairing knitted creations with yarn/supplies for knitters and crocheters, or offering organic soaps and bath supplies along with your face scrubbies.

  4. What’s Your Zing Factor? Are your products interesting? Do they say “unique and different” or do they look like many other products out there? Zing factor is a hard one to assess on your own, and it can hurt to get an answer to this question. But it bears asking. In the art world, work is called “derivative” if it resembles the work of other, more well-known artists, rather than reflecting the unique mark of the artist who painted the canvas. Does your work reflect you? Are you trying to follow a certain style or type of work without putting YOUR stamp on it? Customers are quick to sense “standard issue” and move on, so this is an important question. Zero in on what makes your work special.

  5. Don’t Go It Alone: Team up with a friend or colleague’s store and collaborate on a project that both of you can sell. (Got a friend who makes bath products? You supply her with face scrubbies, she makes you organic soaps, both of you win by having products in two stores.) This can work very well on both a large scale, and a very small scale. A person who sells beaded jewelry can team up with someone who works mainly in metal, for a way to expand the product lines of both stores into other areas, offering customers a wider range of choices and prices, and increasing the exposure of both stores. If you decide to go this route, have all the details written out, as well as a firm beginning and end date for the cross promotions. Making sure things meet everyone’s expectations on a business level is crucial to having a good joint collaboration.

  6. Give It Time: There are no quick fixes or substitutes for the exposure that time and familiarity brings you. Promotional efforts, sales, and all the other ways that you generate traffic for your store build upon each other over time. Some categories are crowded with competitors, such as jewelry or vintage items, and it can take longer to pull away from the pack. Don’t get discouraged during the downtime, use it instead to refine your products, get creative with your promotions, and spread your name.

  7. Look for Publicity: The direct approach is best here. If you have a friend or read a blog that you love, see if they would be interested in profiling you. Offer to swap interviews, put their blog badge on your blog, or tweet about them. Don’t be pushy, but there is nothing wrong with asking. All they can say is NO, but very often they say YES, and you won’t know unless you ask.
These are just a few ideas that you can try, and the world is full of even more ideas, some of which may well be just the right combination. Beware of buying into quick fixes and instant results, as selling is much like dieting- different combinations work for different groups of potential customers, and the miracle with one group is merely a waste of time with the others. In the end, experimentation, knowing what worked (or didn’t) with your particular customers, and creativity are your best assets in crafting a successful online business.

Kristen
Etsy Twitter Team Co-Leader
Firebirdhouse.etsy.com


Tuesday, April 21, 2009

Backlinks - New Blog Feature

Backlinks have now been enabled on the Etsy Twitter Team (ETT) Blog, making it easier and faster to share articles, news about the Shop of the Week, ETT Treasuries and more, on your own blog.

What are backlinks? They are posts on a person’s blog which contain a link to an original post or article on another blog. They work much the same way that Re-Tweeting does, sharing the original article with your readers. The more backlinks to a blog, the higher it will rise in the search rankings, the more viewers and followers it will get, and ultimately, the more exposure it will generate for the team and all of its member shops.

So creating a backlink to a post on the ETT blog is a great way to help everyone on the team, get your participation credits for the month, and solve the “what am I going to post on my blog today?” dilemma all at the same time!

First, scroll down to the end of the blog post, and next to word “Comments”, you will see “Links to This Post”.


Click on"Links to This Post" and then on "Create a Link", and it will pop up a screen with the link code and generate a new Blogger blog post with the original link in it.


This window is the same as if you had clicked "New Post" from your Blogger dashboard. You can add more writing to it before posting. Then click publish and you are done!

If you have more than one blog, you will see a drop-down list in the upper right hand corner that allows you to select which blog to use.

For non-Blogger blogs, the link code provided will allow you to backlink to the original post.

The backlink will only be logged if you use this process and not if you just make a link to the team blog from your blog. Having the links logged this way helps our search results. In addition, when you create a backlink, your link shows up on the team blog at the end of the post you linked to. So it's more advertising for your blog!

Please use this new feature, as it will help get more views to our team blog! Try it! You might like it! Thanks!

Thursday, April 16, 2009

Shop Talk Friday: Ready, Set, Market!



A recent Shop Talk Friday reviewed Project Wonderful, but there are other ways to promote your shop and work to the public online.

Online Advertising Options

Google’s AdWords is an advertising program where you create ads that appear when people search Google, and you can set spending limits, such as a daily budget of five dollars and a maximum cost of ten cents for each click on your ad. Google provides keyword traffic/cost estimates, keyword guidelines for choosing effective keywords, and you only pay per click, and not per display.

The companion to this program, Google AdSense, is for websites which would like to display advertisements, and it can also be a good option for entrepreneurs who would like to also generate revenue.

Yahoo Search Marketing is a program that is very similar to Google’s, allowing you to set your limits, pay per click only, etc. To give you an idea, 2.3 BILLION searches occur on Yahoo every month. Yahoo also provides support, ad testing, keyword guidelines, and more.

Magpie - Here you pay per view, but this is also set up on a similar keyword model. You can target fairly specifically here, and click-through rates tend to be much higher than with traditional banner ads.

Non-Traditional Sources for Promotion

Flickr - Don’t sell off of this photo site, use it to show. Show off new work, work-in-progress, or sold items to give people a feel for your product line. This is a great, easy way to build a network of interested people. Tweet about your postings.

My Etsy Book – This is super easy and can be shared via Facebook, Twitter, and other sites. Like a virtual portfolio or mini, only far more detailed, this is a great widget and you can customize it. You don’t have to use their templates, and can upload pictures, or use plain background colors, as well as move and remove elements.

Forums - Most forums have a promotional thread where you can promote your work, website, shop, or latest coupon or sale. A good one to try is the Crafting and Business Help Community, which is a new forum, but already full of great information and resources. ETT has our own private board there as well.

Handmade Pledge - This is one way to access a huge number of handmade and Etsy lovers, many of whom have provided a link/URL or email address. Use this list for networking and for connecting with others who love what you love.

RSS Feeds - This is a GREAT way to provide customers who are interested with your new products/blog posts/website and shop updates, and more. First, find your feed - usually you will find a small button at the top of your webpage on your tool bar that looks like a small, square orange box. If you click on that, it will take you to a link that looks like this one from my shop:

http://www.etsy.com/rss_shop.php?user_id=6174558


Copy the link, then go to www.widgetbox.com (use the basic, free package) and create a widget that will allow people to sign up to receive your RSS feeds when you update your shop. It’s easy, you don’t have to worry about being labeled as spam, and people can choose to be updated.

Additional Stores - places like Artfire, 1000 Markets, Ebay, and personal websites all provide additional promotional opportunities to promote yourself and your work, for a minimal cost.

The one important thing to remember when using any of these opportunities, or any that you find through your own research is to have specific goals in mind that are achievable and targeted to what you want to accomplish. Sometimes that will be generating traffic for a sale or special promotion, sometimes it will be increasing awareness of your shop, and other times it will be to introduce a new product.

Resources:

Handmade Marketing is an excellent and extensive source of great, usable resources, ideas, and links.

Programmable Web is an excellent resource for widgets, etc, with links and details.

Homework for this week: Spend some time on handmademarketing.org investigating opportunities, or if you don’t think you are ready for that, sit down with paper and a pen and come up with three objectives (goals) for your shop. Make sure they are SMART (Specific, Measurable, Achievable, Relevant, and have a Timeframe) so that you can determine when and how to meet them, and then begin looking into ways to make those happen.

Next Week’s Shop Talk Friday will be covering wholesaling, so stay tuned!

~ Kristen

Friday, March 27, 2009

Shop Talk Friday: Marketing


We are bombarded with marketing information in modern life. From the car zipping along the open road with the top down in a Ford commercial to the Goodwill drop off boxes in your office parking lot, our brains absorb and filter hundreds if not thousands of pieces of information every day.

And we forget the majority of it.

The fact that we forget most of what we see or hear explains why the amount of it continues to increase, as companies strive to be the one car ad or ring commercial you remember when you decide to make a purchase.

For smaller entrepreneurs, jumping into the pool of ads, commercials, shows, fairs, and more can seem like diving headfirst into the deep end without knowing how to swim.

So in this article, I am going to keep it simple, list things for you to consider, and some places to go for additional information.

Marketing Basics

In the long run, marketing is simply getting your product in front of people who would like to buy it. Here are some tips, and ways to do it online for free, as well as some things to think about as you plan your strategy.

  1. TARGET - Who are you selling to, and what would they want you to say about your product? You’re working with the law of averages here because you can’t know what every one of your potential customers wants to hear. In general, try to aim your message at a target audience. Everything people see that references your store can be considered a message up to a point. That includes your store banner, pictures, descriptions, titles, your blog, and tweets, because all of that and more give people information about you and your work. The main thing is to be consistent as much as you can, and to give some thought to what you are saying about your store and your work. You may have more than one thing to say, so some trial and error may happen before you hit the right note with your customers. Contrary to what the gurus want you to believe, marketing is rarely an exact science.
  2. HOW- This is a major consideration for every company, large or small. I am narrowing it this week to Etsy. For Etsy sellers, Etsy does a lot of the groundwork, and they bring in large numbers of potential buyers. Your consideration here is really more how to reach the buyers they bring in and to make your items and store stand out in the crowd. Good ways to do this include:
  • Excellent Tagging – Use synonyms, search word helpers like Yahoo and Google, and when in doubt, try searching on the tags you would like to use and see what products pop up. Only one word is allowed per tag box (i.e. “silver”) except for phrases (i.e. “sterling silver”, “cornflower blue”).
  • Descriptive Titles - Include potential search words but are also user friendly - those 26 word titles you see sellers sometimes use are not really user friendly.
  • SEO Friendly Descriptions – SEO stands for “Search Engine Optimization”. It means using words in your product description that people might use when searching on the Internet. If you describe a bracelet without mentioning the word “bracelet” in the first paragraph, you have missed an SEO opportunity. So an accurate and detailed description is important.
  • Good Customer Service - Prompt communication, clear expectations, thanking them for their business, treating people with consideration, unique product packaging. Stand out from the crowd with your “above and beyond” good customer service.
  • Coupons and Offers for Repeat Customers – Whether you offer a percentage off, free shipping, or some other benefit, offering incentives for repeat business is a good idea. You can offer them only for customers who spend a certain amount, or use a sliding scale where someone who spends $200 will get a larger percent off on their next purchase than someone who spends $20. Add a sense of urgency by including an expiration date.
  • Referral Cards - This is one way to bring in new customers. Offer existing customers a percentage off for every new customer they bring in who purchases. Include a code for both existing customers and new customers to use so you can track it. Limits on these should be clear, and don’t offer more than you are comfortable with.
  • Treasuries and Etsy Team Activities – These are simple, give you the power of group promotion, and increase your visibility and reach. Participating in Trunk Shows, Scavenger Hunts, Blog Promotions, etc. puts you and your work in front of more potential customers than you could do on your own, making your efforts more effective. And it’s free.
  • Etsy Minis and Trade – Minis can be made either of your store, or of your favorites in other stores. One easy and simple way to use minis is to trade minis with a friend or teammate to reach readers of each other’s blogs. You can also profile a friend or teammate one day a week, once a month, or however often you want to do it, and have them profile you. There are also blogs that look for artisans to profile and these can also be helpful. Do a little research to find them.
Your homework for this week is to think of two new ways to promote your work that you haven’t tried, using this list as well as your own ideas. Some resources for additional information:

The Creative Entrepreneur: A DIY Visual Guidebook for Making Business Ideas Real by Lisa Sonora Beam. I have this and am finding it WELL worth the time it takes to do it. {Editor's note: I have this book as well and have found it to be a valuable resource for creative people trying to wrap their heads around business ideas.}

Making a Living In Crafts: Everything You Need to Know to Build Your Business by Donald Clark

Next week, I will be covering a whole host of online sites and promotional opportunities, free and not free, for you to consider as well, and will be writing a separate article on wholesaling considerations. So there is a lot more information to come!

~ Kristen
FirebirdHouse.etsy.com

Friday, March 20, 2009

Shop Talk Friday: The Recession


Recession. It’s an ugly word, and as the media points out to us, on a daily basis, it means that no one is buying and the economy is frozen as solid as the food in your freezer. But the actual truth is a bit more complicated because people are not as predictable as statistics.

In the height of the depression, two things continued to sell well - jewelry and makeup. The reason for this was actually very practical - they were easy ways to “fix yourself up” for a very small amount of money when the cost of new clothes was out of reach of your budget. It helped people feel better.

Faced with some difficult economic times of our own, we can learn a lot from the marketing techniques used during the 1930s and 1940s. Here are some crucial things we can take away and apply to our own businesses in 2009.

1. Range of Prices – Catalogs of the day show a range of prices from nice things for not a lot of money to nice things for a moderate amount of money. The emphasis is on the range of options for most budgets and on the quality of the merchandise. The upper level price is also considerably less from 1929 to 1932. For example, a dress that sold in 1929 for $45.00 was only about $30 or less in 1932. Retailers realized that even their highest priced items had to be made more affordable in order to be bought.

2. Reducing Costs – One reason that the catalog manufacturers were able to cut their prices so much was that they reduced their own costs. They kept the quality but produced pieces in two colors and styles, instead of five, or used a season-less fabric so that the styles would span summer and fall, for example. I will have some things for you to think about to apply this to your own stores at the end of the article.

3. Emphasis on “Using What You Have” instead of “Replacing” – This is not something many of us have consistently thought of in the last few years. When money is tight, people don’t spend to replace big items like couches and tables as much as they look for ways to use what they have - that means, using a chair cover or tablecloth, getting new drapes, framing a print to fix up a tired room, or buying new earrings for an old dress. With that in mind, it’s good to think about what kinds of smaller or accessory items you can introduce into your shop.

4. Using Creative Marketing Ideas Instead of Traditional Ones – Much of the Depression Glass you see around was a free or low cost giveaway associated with specific products - you bought the product, and would get the glassware for free as part of the purchase. It was a way of adding additional value and it proved to be a real hit. Jelly in glass jars that were actually glasses, and could be used once the jelly was gone, is another example of this kind of creative marketing. My mom still has her jelly glasses! People saw this as the kind of practical buy that helped their money to go farther.

5. Emphasis on Quality - This was consistent from 1930 on, and it was based on a sound idea - that when money is tight, people want to know that what they buy will last. What is “trendy”, “up to the minute”, or the “very latest” in 1929 becomes “classy, timeless, and season-less” in the 30s and 40s, as retailers emphasized that their clothing/housewares/jewelry or etc would look good even if they couldn’t be replaced in the next year. Quality markers such as hand-finished seams, fine durable fabric, and other details become the main points that retailers emphasized.

Some things to think about regarding your own stores: Are there ways to apply these marketing techniques and ideas to your store and/or products? What about bartering or trading for things? Can you make smaller pieces, such as earrings instead of large necklaces, a small doll instead of a life-sized one, or less detailed items such as a plain pillow with one embroidered flower as well as the more time consuming pieces? What about doll clothes as well as dolls? Can you emphasize quality? Is your soap organic, or does it avoid certain oils or chemicals that can make allergies worse? Does a bar last a lot longer than store bought varieties? Can you offer a value added product? Not everybody can, but it is worth thinking about.

Artists can look into creating prints, offering ACEOs, or even painting on found objects such as thrift store pillows (I have friend that does these and they are amazing and very eco-friendly).

I encourage you to brainstorm about some of the things in this article, and see what appeals to you. Talk to your teammates, friends, and family, or leave a comment/suggestion here. I am always happy to help, too, so feel free to email me.

Next week’s article (and the one following) will concentrate mainly on creative marketing ideas, and how to get the best out of your online and offline presence.

Have a great weekend!

Kristen

Blog Archive